“You’ve got to take a reward from everything that you do. If you constantly look in the rear-view mirror and are bitter and twisted, you’re never going to succeed in life.” – Raj Lala, President and CEO of Evolve ETFs.
I talk about exchange traded funds(ETFs) a lot. How the best portfolio is a diversified portfolio. And how the simplest way to diversify is to buy a handful of ETFs that are built to mimic certain parts of the market. Robo-advisors, for example will usually have what we like to call “buckets” made up of ETFs that balance each other out to try to achieve an overall return, depending on your level of risk tolerance.
But how are these ETFs built? Who creates funds and how are they created?
The answer is that there are a handful of people out there who are skilled at taking a bunch of investments and packaging them together in a bundle, or fund. This is more of an art form than something you can learn about in books. The art of fund-building is something that is acquired over years of practice, but there’s also a lot of natural talent to start with, like someone who is a great artist or musician. You have to have some talent to start with and then you hone your craft.
Raj Lala is one of these artists.
With his new company Evolve ETFs, Raj is focused on investments encompassing topics that intersect in Canadians’ daily lives. Products like their North American Gender Diversity ETF, which invests in top North American companies as ranked by Equileap’s extensive Gender Scorecard, which includes 19 criteria of gender balance and gender equality.
I met Raj at the Evolve office in Toronto where he shared his personal finance journey and the idea of investing in financial products that mean something to you.
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Thanks so much for listening to this episode of The Personal Finance Show. Next week will be a special small business episode of the show.
You might be aware that I’m a Personal Finance Coach but did you know that I’m also a Bookkeeping Coach and a QuickBooks Online ProAdvisor? I help people learn how to do their own basic bookkeeping with QuickBooks Online.
I want to help people understand their small business but even with my coaching they will reach a point when they need an experienced bookkeeper or accountant to help with more advanced things.
This is why next week I will be launching my new website https://financialaccounting.ca, which will be Canada’s Bookkeeping and Accounting Hub. If you have a small business or work for one and are trying to get your business finances in order, I want financialaccounting.ca where you start your research.
Next week’s episode will feature Jeff Cates, President and CEO of Intuit Canada, the company behind QuickBooks Online.
I’m really excited about this launch and I hope you will listen to the episode and check out https://financialaccounting.ca next week when it is finally ready.